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second most valuable company in the world. Regardless of the final value of the stock on any given day, it is without a doubt the greatest comeback or turnaround story in the history of American business: A single company has gone from being just 90 days away from shutting down to becoming the unequivocal leader in innovation, design, branding and now valuation, and the transformation happened in less than a decade and a half.
Most interestingly, there’s a unanimous consensus, from fans and detractors alike, both within and outside the company, that a single man bears the lion’s share of the credit for the vision, leadership and execution that’s made this achievement possible.
So, who is this man?